Resume

Currently

Director of Product Design
June 2023 - Present

Company - Compass Digital
Industry - Food Services

Companies I’ve worked with over the past 20+ years

Past Roles

Sr. Director of Product Design
2021-2023

Company - Introhive
Industry - Business Software

As Sr. Director of Product Design at Introhive, I am responsible for managing a team of product designers and leaders who focus on creating and delivering customer intelligence solutions for our users. I have successfully expanded the team, implemented improvements in our toolset and processes, and rolled out a design system.

Some highlights include:

  • Member of the Introhive DEI committee

  • Initiating and leading the build-out of the Introhive design system and visual language.

  • Successfully launched the User Research Group program.

  • Manage a team of design leaders and contributors 

  • Lead cross-functional efforts on several transformative projects including rethinking the customer onboarding experience, visually refreshing the full product ecosystem in six months, and efforts to reshape the five-year product direction.

  • Shifted the organization from a sales and engineering-led approach to a product and design-driven approach through partnerships with several cross-functional departments.

  • Established multiple Design Operations practices and approaches:

    • Ceremonies and rituals to power our distributed team

    • Documentation to ensure teams are agnostically informed 

    • Created a culture of "design in the open" where designers are encouraged to be sharing work regularly and always be open to feedback

    • Developed a tool stack for the team to ensure collaboration and consistency

    • Established a design approach for the Product Development organization 

    • Formalized role definition to ensure understanding of their role and career progression

Head of Design
2020-2021

Company - FieldEffect
Industry - Cyber Security

Field Effect is an early-stage cyber security start-up focused on delivering solutions to the SMB market. I was hired by and reported to the CEO to define and establish the Product Design organization processes, approach, and aid in envisioning the product direction.

Some highlights include:

  • Scaling and leading a team of product designers

  • Rolling out a new-to-market security training product

  • Defining a new visual direction for all products

  • Building a design system

  • Began developing the design organization by:

    • Formalizing the team structure and roles

    • Evaluating the team's current talent gaps and hiring appropriately to ensure we had the coverage to deliver on the roadmap goals.

    • Standardizing the toolset

Principal Product Designer
2014-2020

Company - Cvent
Industry - Event Management

In one of the most formative times in my design career, I joined Cvent as one of their first Product designers to help envision and design a small ecosystem of products used by planners to realize their onsite experiences. I delivered strategies to transform products, developed a hiring approach for designers, and lead countless early-stage product deliveries.

Some highlights include:

  • Founded and I was responsible for delivering the first version of the Cvent Design System, Carina

  • Led a team that designed an ecosystem of products that powered event planners to deliver on-site experiences. This included:

    • Registration management 

    • Onsite mobile check-in

    • Tradeshow registration management and onsite lead capturing

    • Attendee badge design

    • Onsite social feed management

    • Event mobile app builer

    • 1:1 appointment management for tradeshows and events

  • Key member in scaling the team from two designers to a team of 60+ designers, researchers, and content strategists

  • Developed hiring processes for the design organization

  • Managed both internal and augmented design resources

  • Delivered design strategy for merging multiple survey products into one cohesive product

  • Managed distributed remote teams to deliver on several cross-functional projects including a two-year project to visually refresh several legacy products, rethinking event website and mobile app-building experiences

Lead Product Designer
2012-2014

Company - Introhive
Industry - Business Software

At this time, Introhive was coming out of proof of concept stage and into being a productized offering. As their first Designer, I was responsible for determining the overarching design direction for all products within the ecosystem, setting up and establishing a design practice, leading early stage product delivery and managed the product.

As the roles at many startups go, this one was diverse and allowed me to reach into product management and refine some of my organization and delivery skills.

Sr Product Designer
2011-2014

Company - Salesforce
Industry - Business Software

As a Product Designer with Salesforce, my role was to work as the lead designer on many early market concepts including the first IOS app for the listening platform. In an industry that was still defining itself, I worked closely with product management, executives and several SCRUM teams to deliver market defining products.

Consultant - Specializing in User Experience
2001-2011

Company - T4G
Industry - Consulting

As a User Experience Designer at T4G, I led and had been part of design teams for projects in the energy, telecom, tourism, retail and financial industry. Each project was unique and required a broad UX skill set in helping clients succeed.